Keyword analysis needs to be probably the most crucial sides of SEO. It does not matter how strong your link building is or if your on-page optimization is perfect, if your Search engine optimization efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small part of the traffic you could be getting.
In finding keywords to concentrate on, you might be essentially after keywords who have good search volume, comparatively low competition and can monetize well. In this post, I want to have a look at how you can develop confidence which a given keyword features a good search volume.
As many reader are probably aware, there are a number of keyword tools on the web that can help give an indication of a keywords volume. Such as the Google AdWords keyword tool, word tracker and Google Insights for Search for example. What is important to comprehend here is that none of these keyword tools provide completely accurate numbers for volume, and yes, which includes the Google tools as wells. Personally, to aid improve the chance which a keyword you are targeting has a good volume, I love to look into the data from all of these mentioned tools and if a keyword is showing strong volume across all of these tools, it is really an indication the amount needs to be good. Another habit I adopt in niche research would be to always consider the search volume for an exact match keyword. This will indicate the amount of the keyword typed in just as is, as opposed to as part of a larger keyword phrase (phrase match) as well as a keyword which includes your words inside it (broad match).
If you are intending to spend significant some time and/or cash in a search engine optimisation effort to get a keyword, another method to get a better idea of a keywords search volume is always to manage a quick AdWords campaign. This is where you may bid in AdWords on the keyword you are interested in so your ad is displayed within the search engine rankings for your keyword. The campaign should bid on a precise match from the keyword you are considering to help give an effect from the exact match search volume. After running an AdWords campaign, you will see a bid from the impressions presented to your ad. In the event you set up your campaign correctly, these impressions may be used to provide a good estimate of any keywords search volume.
There is no need to get a site setup for this but may simply manage a campaign that links to another one site. Be sure you request that impressions are served at the earliest opportunity (as opposed to spaced with the day according to budget) and you bid enough that the ad is usually shown. Additionally utilize the search network only. AdWords will report on the impressions for the keyword, that will give another indication of search volume.
You sometimes see people who claim the search volume numbers inside the Google AdWords keyword tool are always correct when it comes to search volume on yahoo, however, when you have adopted the process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that there are indeed inaccuracies within the search numbers out of this tool.
It is important to remember that evaluating search volume is only one step in the evaluation of any keyword. Other crucial elements include the competition of the keyword along with its profitability. These steps outlined here should however help give an excellent evaluation of whether a keyword includes a good search volume.